• Rajeev Nedumaran

    Multimedia Content Producer

    Project management | Content production | Client servicing

    I am a versatile digital content creator with over 15 years of experience in content production, interactive digital signage, and immersive experiences. My passion lies in creating impactful visuals and compelling narratives through a blend of technical expertise and creative vision. I specialize in motion graphics, video editing, color grading, and 3D animation, and am adept at leveraging cutting-edge tools, including AI-based platforms, to streamline workflows. My work across India, the US, and New Zealand has consistently delivered exceptional market cut-through and enhanced customer engagement.

  • Work Experience

    "Experience is not what happens to you; it's what you do with what happens to you." - Aldous Huxley

    SCG, Auckland

    Digital Signage Project Manager

    SCG, Auckland

    2016 - till date

    I am responsible for managing the company's digital signage networks from pre-sales to ongoing support and service. I oversee network support, and content management, and ensure seamless functionality and reliability. They also design and implement digital signage networks while providing high-quality visuals and messages.

    • Managing the BP Connect network across New Zealand - this includes content management and billing for media across BP Connect and BP2Go networks
    • Created animated flipbooks and motion graphics for leading magazines such as Dish, NZ Marketing, and Farmlander.
    • Training and onboarding of new clients
    • Actively involved in pre-sales discussions, designing proposals and RFPs
    • Managing relationships with vendors, installers, and contractors
    • Working with developers to implement interactive and dynamic data-driven campaigns on the network
    • Managing new installations and new project rollouts across the network
    • Developing and implementing best practices in content management & project management using productivity tools such as Hubspot, Microsoft Planner, Smartsheet, and Freshdesk.
    Visual Juju, Goa

    Business Manager & Creative Producer

    Visual Juju, Goa, India

    Sept. 2012 - Jan 2016

    I spearheaded video production and operational excellence, experimenting with cutting-edge media technologies like VR & AR, 3D printing, and robotics.

    • Oversaw end-to-end production for diverse films and videos, ensuring swift project turnaround and profitability.
    • Directed the entire project lifecycle, from proposal development to pre and post-production.
    • Managed a dynamic team of animators, editors, and technicians
    Atlanta, USA

    Creative Director - New Media

    Prism Technologies, Atlanta, USA

    May 2009 - June 2012

    I specialized in R&D in New Media, focusing on innovative installations to drive engagement.

    • Spearheaded R&D efforts for cutting-edge content, including auto-stereoscopic screens and glasses-free 3D technology.
    • Innovatively crafted content for diverse digital signage projects, enhancing visual communication and audience interaction.
    • Led digital signage installations for US conferences and expos, ensuring seamless execution and heightened engagement through interactive wayfinding kiosks.
    Chennai, India

    Head - Creative Team

    Prism New Media Solutions, Chennai, India

    June 2006 - May 2009

    I managed the offshore production team, ensuring operational excellence and project success.

    • Oversaw a proficient offshore production team, leading 3D artists, developers, and designers to deliver high-quality projects.
    • Spearheaded recruitment and training efforts for new team members.
    Chennai, India

    Project Manager

    Vector Solutions, Chennai, India

    Nov 2004 - May 2006

    I led a team of 10 professionals specializing in graphic design, 3D, and motion graphics.

    • Successfully introduced a compelling story-based presentation style for architectural visualizations.
    • Spearheaded the adoption of motion graphics and advanced compositing techniques, significantly elevating the impact of corporate films.
    • Produced high-quality corporate films for high-profile clients like Makino Asia and Blum Japan.
  • Technical Skills & Interests

     

    Project Management

    • Hubspot certified
    • Microsoft Planner

    Design

    • After Effects
    • Premiere
    • Photoshop
    • Illustrator & Indesign
    • Descript

    3D

    • Blender
    • Cinema4D

    Other Interests

    • Podcasting
    • Photography
  • Educational Qualifications

     

    MBA

    Madurai Kamaraj University, Madurai, India

    Training in content development for glasses-free 3D technology

    Magnetic 3D, Atlanta, USA

    Diploma in interactive multimedia

    Pentasoft, Chennai, India

  • Testimonials

    Over the years, I've had the fortune of working with some great teammates and amazing clients.

    Many thanks for their kind words!

    Dean Gallery

    Business Development Manager

    Auckland, NZ

    Working with Rajeev has always been a pleasant experience, always full of ideas with a positive attitude and a passion for his product. One can expect detail straight up and 100 % accurate from all perspectives with a true professional like you. Continue on making positive points of differences Rajeev.

    Subhabrata Ghosh (SG)

    CEO

    Celsius100 Consulting, India

    Rajeev has an amazing creative mind. Rooted in reality and smart in execution, his ability to create solutions and communicate them with clarity and explain the ease of execution always made him a sought-after creative talent.


    His maturity, and ability to understand business and consumer issues and find simple but surprising solutions earned him huge respect from all who interacted with him. Nonintrusive but firm in his conviction it's always easy to work with him. He is fast and incisive in this thinking and a perfectionist in execution. Always a preferred creative partner.

    Ravi Shankar K

    VP - Growth - ASEAN

    Younion, Singapore

    Rajeev Neduraman is a diligent technologist whose biggest strength is his ability to hack together a creative solution. We'd often throw a challenge/requirement at him and he'd get back with a very convincing, low-cost, workable solution. On the other hand, he is a man willing to accept and embrace responsibility which is a natural attribute for anyone aspiring to lead. Starting out as a one-man team, he grew to lead a 7 people, multidisciplinary team. He is intelligent, intellectual, and a delight to socialize with. When he choose to depart, we knew that we were losing a rare example of a 'complete package'.

    Subhas Desai

    Founder & CEO

    Markiverse, Hyderabad, India

    Rajeev is always bubbling with ideas. All you have to do is just give him the topic and he is already done with the plot and design in his mind. A quick thinker and close observer, he cuts through the clutter to give his customers exactly what they want and beyond that. At TechM, I worked with him very closely and never I faced a challenge - be it script, footage, or turnaround time. As a client, I always got much more than what I had expected. He has been a guiding force for me after I moved out of TechM as well. He brings a wealth of experience in every sphere of marketing communications.

    Muder Chiba

    Market Research Consultant

    Mumbai, India

    Rajeev is always bubbling with ideas. All you have to do is just give him the topic and he is already done with the plot and design in his mind. A quick thinker and close observer, he cuts through the clutter to give his customers exactly what they want and beyond that. At TechM, I worked with him very closely and never I faced a challenge - be it script, footage, or turnaround time. As a client, I always got much more than what I had expected. He has been a guiding force for me after I moved out of TechM as well. He brings a wealth of experience in every sphere of marketing communications.

    Neville Medhora

    Chief Transformation Officer

    ADK Global, India

    Rajeev is the quintessential go-to man when it comes to anything visual. Not only is he solution-orientated, but is also neck-deep into techniques, angles, and technicalities which you would expect from a senior creative person. It helps immensely that he has a keen eye for detail and framing, his photography allows him the added advantage of seeing a project creatively! He is also someone who can make things happen, the end product is a visual delight but doesn't stray commercially or from the brief.

  • Project Highlights

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    Fight for Territory - DDB & JCDecaux

    Steinlager, an official partner of the All Blacks, leveraged the hype of the 2017 British & Irish Lions tour of New Zealand by working with rival sponsor Guinness on an interactive "Fight for Territory" campaign at Auckland Airport. With innovative tech, 65 digital screens responded dynamically to fans, changing before their eyes as they stood in front of them.

    Interactive Installation for Museum of Design Atlanta

    This was a traveling exhibit showcasing Green building technology. My role was to document and create visual stories of people living and working in such green buildings. I was also involved in the installation and maintenance of the interactive screens in this exhibit.

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    Data-driven DOOH Campaign for Corona Beer

    We built Corona a widget tracking snowfall rate, which dynamically switched the creative when more than 15cm fell at selected winter hotspots. Generic messaging transformed into an ‘Epic Snow Alert’, capturing the attention and excitement of snow lovers all over the country.

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    Data-driven DOOH Campaign for Sylvia Park

    The objective was to promote Sylvia Park as an easy to access destination. The widget tapped into the API feed of Sylvia Park's parking and dynamically updated the display on the billboards. 

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    Mosaic Video Wall for Huffer Brand Stores

    I designed a custom After Effects template to format the videos to fit the layout. Once this template was set up, the Huffer creative team rendered the video through the After Effects project to play them correctly on the video wall.

    Fortune Telling Kiosk for CtrlS Data Centres India

    The objective was to promote the product amongst resellers. The root of this idea were fortune telling machines on Indian train stations which punched out cards with your fortune along with your weight, when you stood on a platform before it. In this case, it was the resellers fortune!

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    Interactive Kiosk Games

    This idea was based on the angry bird game. The objective was to promote the use of genetically modified plants that have the power to resist pests and diseases. The game was connected to a leaderboard and at the end of the expo, prizes were given for high scores.

    AR project for CRY India fund raising project

    We used Augmented Reality to promote a fund raising campaign for CRY a not for profit organisation in India. The trigger image was the poster promoting this campaign. It came alive when the app was pointed at the poster.

    3D Printed Robot for Accenture India Innovation Week

    This was a 3D printed robot that automatically took selfies based on voice commands and could be controlled over bluetooth to navigate a maze. We ran a competition where the fastest through the maze won prizes.

    Content creation for 3D Projects

     I was responsible for translating flat blueprints into dynamic 3D animations incorporating motion graphics elements to tell the story of a building or property. These were used by the promoters in their marketing. The above presentation was created for a Japanese client for use in a trade show.

    3D without Glasses

    I am a Certified 3D Content Creator and I was trained by Magnetic3D on their technology. At Prism we put together a Kiosk product that was a combination of an interactive wayfinding screen at the bottom and a 3D screen on top displaying brand messaging. I also trained a team of 3D animators in India to produce content for these screens.